What is a social network? Well if you check Wikipedia then you’ll see that’s a pretty complex subject but for us laymen it mainly reminds of Facebook or Google Plus. These are established platforms that facilitate a number of digital interactions between the users in order to create the feeling of a community. Although artificial in nature, these communities have taken roots in many parts of the globe. In that respect, trying to enter the market with a new one is like battling giants. Audacious indeed.
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SA teens prefer MXit to Facebook, Google
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According to a new study, South African teens use mobile instant messaging application MXit for social networking more than any other application, including Google and Facebook. For the third year in the history of the awards, global mobile social network and instant messaging provider MXit has topped the poll in the Coolest Website and Social Network category. MXit is a true African success story, as it was designed and developed in South Africa, and is still headquartered in South Africa.
The company boasts 13 million users, with massive growth rates of up to 18, extra users per day. Sign in. Log into your account. Forgot your password? Password recovery. Recover your password. Saturday, August 29, Get help.
With million messages sent in a day, one million new registrations in January alone and over million users to date, million of whom are in South Africa — have you asked yourself why your business is not on Mxit yet? Mxit, a free instant messaging application, was born in Stellenbosch in Developed specifically for use on cellphones and not only smartphones , it allows users to send and receive one-on-one text and multimedia messages to each other, as well as in general chat rooms.
Secondly, what makes Mxit attractive is its range.
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MXit as a mobile media advertising platform
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With the Mxit app, you can: • Add animated emoticons into your chat Suggest service • Receive online and offline notifications of new chat.
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Supported platforms Mxit was available on a variety of mobile and computing platforms, each independently developed for the platform. Those were:. Android BlackBerry OS Platforms Supported platforms Mxit is available on a variety of mobile and computing platforms, each independently developed for the platform. The purpose of this server farm is to take over most of the international traffic from the South African servers. Originally built for feature phones, versions were also released for BlackBerry, Android, iPhone, Windows Mobile devices and tablets.
MXit was judged the coolest website and social networking service featured), as well as a dating game, weather updates and career tips.
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Deputy Minister of Communications in partnership with Mxit to Host SA Gov Digital Day: 8 Oct
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Mxit pronounced “mix it” was a free instant messaging application developed by Mxit Pty Ltd. According to a study by consultancy World Wide Worx, Mxit had 7. The company announced its closure in a statement on October 23, Mxit originates from Stellenbosch , a university town in South Africa. In , Herman Heunis established Swist Group Technologies and focused primarily on the mobile telecommunications industry, developing software and providing system support to large Telco’s.
In the game was reassessed and the MXit concept was conceived by Herman that same year, MXit has evolved to become a major IM player in the South African arena thereafter. Following the abrupt resignation of then boss, Alan Knott-Craig, Jr. The shutting down of Mxit was announced on October 23, in a public statement by the company after user numbers dropped dramatically over the last 2—3 years.
Competition from other social platforms such as Blackberry Messenger , and, later, WhatsApp and Facebook Messenger along with Mxit’s own lack of technological advances in the social arena attributed to the company’s closure. The donating all of its intellectual property and technology assets to independent public benefit organisation The Reach Trust was announced in the statement issued by the company.
In September , active users of Mxit were notified that the service would be closed on September Originally built for feature phones , versions were also released for BlackBerry, Android, iPhone, Windows Mobile devices and tablets. In addition to one-on-one and group chat functions, Mxit offered public chat zones, as well as apps and a games ecosystem.
Mxit was available on a variety of mobile and computing platforms, each independently developed for the platform.
MXit EVO PC
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Media discourse of the application is of academic interest, since media discourse is one of the many ways through which reality is constructed. This means there is a relationship between media discourse and public opinion. Distortions in the media may misinform and engender impaired decision making amongst policymakers as well as members of the public. Discourse analysis can reveal distortions in media communication and counter misinformation.
Using critical discourse analysis, we have analysed the media discourse on MXit by employing the Habermasian concept of the ideal speech situation and its validity claims as a conceptual tool. The analysis shows that i the media discourse is fraught with distortions; ii the media have mainly used the voice of adults to legitimise the discourse and the voices of the youth who are the main users of the application are missing; and iii there seems to be a moral panic developing around the use of MXit.